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Music playlist startup Beat.box needed help establishing a visual direction for their brand.

 
 
 

Introduction

The below concepts are highlights from my General Assembly Visual Design course final project.

 

The project prompt was to establish the visual design direction for Beat.box, a fictional emerging music streaming service focused on providing listeners with a premium playlist experience, curated to their musical tastes and lifestyle.

The final deliverables included a visual design overview deck, a “long scroll” landing page, and a mobile UI concept.

 
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