About

Creating things is in my DNA.

I’ve been building things for as long as I can remember - it started with model airplanes as a child, progressed into recording music as a teenager, and evolved into designing wireframes at my first startup job. I like knowing how products work, how they come to be, and understanding the why behind their existence.

This curiosity extends to human behavior. As a strong listener and empathizer, I find the challenge of revealing the core Customer, Business, and Developer need as rewarding as the build process itself. I strive to convert each step of the user’s journey into a focused digital experience.

Good design is invisible to the customer, and finely tuned to their needs.